GunPrime: The Family Gun Shop That Went Nationwide Online
Last updated: November 6, 2026 · Originally published June 10, 2026
GunPrime is a family-run gun retailer, and it is not a faceless marketplace. It is a second-generation gun store that grew from a single brick-and-mortar shop into a nationwide online retailer.
Who Is GunPrime?
GunPrime traces back to 1974, when the current owner’s father opened a retail gun store. Money was tight in those early years, the founder slept in the back room of the shop to keep costs down rather than pay for a separate place to live. That is the kind of grit that built the business.
The leap online came as a Christmas gift. In 2004, the founder’s son built the store its first website as a present. The father was not impressed at first, until a customer in Colorado called to buy a pink Ruger he had spotted on the new site. The order proved the point: people wanted to shop guns online. From that moment, the mission became simple, get every firearm in the store listed on the web.
That family origin still shapes how GunPrime operates today. It is a real gun store with real people, not a drop-ship middleman, and it sells firearms online every day to customers across the country.
What GunPrime Sells
GunPrime stocks a deep catalog built for shooters and hunters alike. The lineup spans handguns, rifles, and shotguns, with dedicated sections for AR-15s, concealed carry pistols, home-defense guns, competition firearms, and collectible pieces. Alongside the guns, GunPrime carries ammunition, optics, and accessories — including the Leupold VX-Freedom riflescope covered below.
One feature hunters appreciate is GunPrime’s checkout flow for firearms. The site lets you choose your local FFL dealer right at checkout, which streamlines the transfer and helps GunPrime ship firearms quickly and legally to your area. It is a small touch that removes a lot of friction from buying a gun online.
Why GunPrime Runs on Word of Mouth
Selling firearms online comes with a hurdle most retailers never face: the major ad platforms shut the door. Google and Facebook both refuse paid advertising for guns, so GunPrime cannot simply buy its way in front of new customers the way most e-commerce brands do.
That makes GunPrime a word-of-mouth business in the truest sense. The shop leans on customers who find it, shop it, and tell their friends about it. As order volume grows, GunPrime buys in bulk and gets better pricing, then passes those deals back down to shooters.
The Leupold VX-Freedom 3-9×50 Hunt-Plex at GunPrime
The Leupold VX-Freedom 3-9×50 Hunt-Plex is a strong optic. The Leupold VX-Freedom 3-9×50 Hunt-Plex pairs a classic deer-woods magnification range with a 50mm objective that pulls in extra light for those critical dawn and dusk minutes when bucks are on their feet.
The Hunt-Plex reticle is the highlight. Bold, tapered pickets with an open center draw your eye to the aiming point fast in low light, while a fine center line keeps longer shots precise. Eye relief runs 4.2 inches at low power, the scope weighs 14.6 ounces on a 1-inch maintube, and the 1/4-MOA finger-click turrets offer 60 MOA of total travel. Like every Leupold riflescope, it is waterproof, fogproof, designed and assembled in the USA, and covered by the Leupold Lifetime Guarantee.
Leupold has moved this exact 50mm Hunt-Plex configuration into its discontinued lineup. You can see the full product details on GunPrime’s product page.
Website or phone call and no check-in rule tied for the top answer, just ahead of a phone app and an in-person check station.
Frequently Asked Questions
What is GunPrime?
GunPrime is a family-owned online gun retailer that grew from a brick-and-mortar gun store founded in 1974. It sells firearms, ammunition, optics, and accessories nationwide, and lets customers select their local FFL dealer at checkout for fast, legal firearm transfers.
Does GunPrime ship firearms to my state?
GunPrime ships firearms nationwide through the FFL transfer process. At checkout you select a licensed local FFL dealer to receive the firearm, then complete the transfer with that dealer in person.
Why doesn’t GunPrime advertise on Google or Facebook?
Both Google and Facebook prohibit paid advertising for firearms, so GunPrime relies on word-of-mouth referrals and partnerships to reach new customers. Bulk buying lets the shop pass savings back to those customers.
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Field-to-table reference desk
From tag to table — official season dates for all 50 states, plus safe doneness temps for your harvest.
| Species | Archery | Firearm |
|---|---|---|
| Deer | Sep–Oct | Nov |
| Elk | Sep | Oct–Nov |
| Turkey | — | Apr–May |
All 50 state wildlife agencies, plus how seasons, tags and licenses work.
Find your state → Network| Doneness | Target |
|---|---|
| Rare | 125–130°F |
| Medium-rare | 130–135°F |
| Well-done | 160°F+ |
Safe pull temps for venison and steak, from Popular BBQ.
View full chart →
