GunPrime: The Family Gun Shop Providing Friday’s 100 Days of Silence Scope

Last updated: June 11, 2026 · Originally published: June 10, 2026

Black rifle scope with adjustment knobs and large objective lens resting on a reflective gray surface, angled to show the optic's details.

GunPrime is the family-run gun retailer donating the prize for this Friday’s edition of the 100 Days of Silence — the suppressor-a-day giveaway hosted by Silencer Central on PopularSuppressors.com. GunPrime is putting real glass on the table: a Leupold VX-Freedom 3-9×50 Hunt-Plex riflescope. If you have never shopped GunPrime, this is a good moment to meet the shop providing the prize — and to get your name in for Friday’s drawing.

GunPrime is not a faceless marketplace. It is a second-generation gun store that grew from a single brick-and-mortar shop into a nationwide online retailer, and the prize it is donating to Friday’s giveaway lands right in the wheelhouse of every deer hunter reading this.

Who Is GunPrime?

GunPrime traces back to 1974, when the current owner’s father opened a retail gun store. Money was tight in those early years,  the founder slept in the back room of the shop to keep costs down rather than pay for a separate place to live. That is the kind of grit that built the business.

GunPrime logo — family-owned online gun store sponsoring the giveaway
Image courtesy of GunPrime

The leap online came as a Christmas gift. In 2004, the founder’s son built the store its first website as a present. The father was not impressed at first, until a customer in Colorado called to buy a pink Ruger he had spotted on the new site. The order proved the point: people wanted to shop guns online. From that moment, the mission became simple, get every firearm in the store listed on the web.

That family origin still shapes how GunPrime operates today. It is a real gun store with real people, not a drop-ship middleman, and it sells firearms online every day to customers across the country.

Banner ad for Kimber's Summer Centennial Promotion, featuring a .45 handgun over an American flag backdrop with promotion text.

What GunPrime Sells

GunPrime stocks a deep catalog built for shooters and hunters alike. The lineup spans handguns, rifles, and shotguns, with dedicated sections for AR-15s, concealed carry pistols, home-defense guns, competition firearms, and collectible pieces. Alongside the guns, GunPrime carries ammunition, optics, and accessories — including the Leupold riflescope it is sponsoring for Friday.

One feature hunters appreciate is GunPrime’s checkout flow for firearms. The site lets you choose your local FFL dealer right at checkout, which streamlines the transfer and helps GunPrime ship firearms quickly and legally to your area. It is a small touch that removes a lot of friction from buying a gun online.

Why GunPrime Runs on Word of Mouth

Selling firearms online comes with a hurdle most retailers never face: the major ad platforms shut the door. Google and Facebook both refuse paid advertising for guns, so GunPrime cannot simply buy its way in front of new customers the way most e-commerce brands do.

That makes GunPrime a word-of-mouth business in the truest sense. The shop leans on customers who find it, shop it, and tell their friends about it. As order volume grows, GunPrime buys in bulk and gets better pricing, then passes those deals back down to shooters. Sponsoring a giveaway like the 100 Days of Silence is part of that same playbook — getting the GunPrime name in front of hunters who might never have found it through a search ad.

GunPrime’s 100 Days of Silence Prize: The Leupold VX-Freedom 3-9×50 Hunt-Plex

The optic GunPrime is putting up is a strong one. The Leupold VX-Freedom 3-9×50 Hunt-Plex pairs a classic deer-woods magnification range with a 50mm objective that pulls in extra light for those critical dawn and dusk minutes when bucks are on their feet.

The Hunt-Plex reticle is the highlight. Bold, tapered pickets with an open center draw your eye to the aiming point fast in low light, while a fine center line keeps longer shots precise. Eye relief runs 4.2 inches at low power, the scope weighs 14.6 ounces on a 1-inch maintube, and the 1/4-MOA finger-click turrets offer 60 MOA of total travel. Like every Leupold riflescope, it is waterproof, fogproof, designed and assembled in the USA, and covered by the Leupold Lifetime Guarantee.

Leupold Hunt-Plex reticle on GunPrime's giveaway scope
Image courtesy of GunPrime

Leupold has moved this exact 50mm Hunt-Plex configuration into its discontinued lineup, which makes a brand-new unit — backed by that lifetime warranty — a genuinely worthwhile prize to chase. You can see the full product details on GunPrime’s product page.

How the 100 Days of Silence Giveaway Works

Friday’s GunPrime prize is one day in Silencer Central’s 100 Days of Silence — a suppressor a day, every day, running April 17 through July 25, 2026 on PopularSuppressors.com. Each daily giveaway opens at 10:00 AM CT and closes at 10:00 PM CT, and winners are posted the following day.

On featured days, a sponsor product is paired with a BANISH suppressor, and one entry puts you in the running to take both home. That means Friday’s winner stands to walk away with GunPrime’s Leupold VX-Freedom scope alongside a suppressor — a complete quiet-hunting upgrade in a single drawing.

The timing could not be better for suppressor fans. With the federal transfer tax on suppressors now at $0, getting a can into the safe is easier than it has been in years, and Silencer Central handles the full NFA transfer and ships the suppressor to your door once approved.

How to Enter Friday’s GunPrime Giveaway

Entering is free and takes a minute. Head to the 100 Days of Silence entry page on Friday between 10:00 AM and 10:00 PM CT and complete that day’s entry form. Each daily giveaway requires its own separate entry — there is no carryover — so set a reminder for Friday to catch the GunPrime prize.

The giveaway is open to U.S. residents 21 and older, and some states are excluded under the official rules. Review the full terms before you enter, then go thank GunPrime for putting up the glass.

Frequently Asked Questions

What is GunPrime?

GunPrime is a family-owned online gun retailer that grew from a brick-and-mortar gun store founded in 1974. It sells firearms, ammunition, optics, and accessories nationwide, and lets customers select their local FFL dealer at checkout for fast, legal firearm transfers.

What is GunPrime giving away for the 100 Days of Silence?

GunPrime is sponsoring a Leupold VX-Freedom 3-9×50 Hunt-Plex riflescope as the featured prize for Friday’s 100 Days of Silence giveaway. On featured days the sponsor product is paired with a BANISH suppressor, so one entry can win both.

When and where do I enter the GunPrime giveaway?

Enter on PopularSuppressors.com at the 100 Days of Silence page on Friday, during the daily window of 10:00 AM to 10:00 PM CT. Each day’s giveaway requires a separate entry with no carryover.

Does GunPrime ship firearms to my state?

GunPrime ships firearms nationwide through the FFL transfer process. At checkout you select a licensed local FFL dealer to receive the firearm, then complete the transfer with that dealer in person.

Why doesn’t GunPrime advertise on Google or Facebook?

Both Google and Facebook prohibit paid advertising for firearms, so GunPrime relies on word-of-mouth referrals and partnerships like the 100 Days of Silence to reach new customers. Bulk buying lets the shop pass savings back to those customers.

More from Popular Outdoorsman

Running a suppressor on your deer rifle is the natural next step after winning glass like this. For the full breakdown on cans, the NFA process, and the best suppressor-ready hunting setups, our friends at PopularSuppressors.com have you covered — and it is where you will enter Friday’s GunPrime giveaway.


author avatar
James Nicholas
NFA Firearms Manufacturer & Professional Gunsmith The XDMAN has a talent for taking complex firearms subject matter and breaking it down into an easy-to-understand format that all experience levels can relate to. James is an 07/02 NFA Firearms Manufacturer, a Professional Gunsmith with over 20 years of experience, and a Firearms Writer, Photographer and Firearms Expert. Connect with him on Instagram, X, and Facebook as @therealxdman.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *