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Vista Outdoor Is Looking To Sell Savage and Stevens Firearm Brands



Savage Arms is going to be for sale.

Vista Outdoor reported a massive shift of their business entities, which comes after a “comprehensive strategic review” that began in November of last year. The good news for Popular Outdoorsman readers is they are renewing their focus on “the outdoor enthusiast,” which they claim to be their target market. But outdoor gun enthusiasts will be happy and sad.
First, they are keeping their ammunition brands, which includes Federal Premium, CCI, Speer, Blazer and Estate Cartridge. This makes sense from the standpoint that ammo is their “largest core business.”
But in a move that seems to be related to the post-Parkland market, social and political pressures, they are looking to sell their firearms brand, most notably Savage Arms.
From today’s News Release (emphasis is ours)-

As a result of this evaluation, and with support from its board of directors, Vista Outdoor will focus on achieving growth through its market-leading brands in ammunition, hunting and shooting accessories, hydration bottles and packs, and outdoor cooking products.

“Vista Outdoor is excited about the potential of each of our core businesses, particularly ammunition, which is our largest core business.” said Metz. “An increased focus on our heritage ammunition business will manifest itself in more innovative and breakthrough new products introduced over the next few years. We also anticipate that by prioritizing this business, we will be able to invest more capital to further enhance and expand our global leadership position.”

The company plans to explore strategic options for assets that fall outside of these product categories, including its remaining Sports Protection brands (e.g. Bell, Giro, and Blackburn), Jimmy Styks paddle boards, and Savage and Stevens firearms. Vista Outdoor expects that the execution of this process will significantly reduce the company’s leverage, improve financial flexibility and the efficiency of its capital structure, and provide additional resources to reinvest in core product categories, both organically and through acquisition.


Have any of you readers made sense yet of this major decision? Let us know what you know in the comments section below. We’d love to hear from you!

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